What is Trend Forecasting?

Trend forecasting is the process of analyzing past and present data to predict future trends in fashion, including colors, fabrics, silhouettes, and consumer behavior. It involves gathering insights from various sources such as fashion shows, social media, street style, cultural movements, and economic indicators. By understanding upcoming trends, retailers can align their product offerings, marketing strategies, and merchandising efforts to meet consumer demands effectively.

What is Trend Forecasting?