How Luxury Brands Adapt to Gen Z and Millennial Preferences in 2025?
Luxury brands are revolutionizing their strategies to captivate Gen Z and Millennial consumers in 2025. These generations prioritize authenticity, sustainability, and digital engagement, prompting luxury brands to embrace innovative approaches. Major fashion houses now leverage social media platforms and augmented reality to create immersive shopping experiences, while implementing transparent supply chains and sustainable practices. Brands…