The pet supplement market is experiencing robust growth, driven by increasing pet ownership and a heightened focus on pet health and wellness. Owners are investing in supplements to address issues such as joint health, digestion, immunity, and coat care. Rising awareness of pet nutrition and the humanization of pets further fuel demand for high-quality, natural, and organic formulations. The market is also benefiting from innovations in delivery methods, such as chewables and liquids, enhancing convenience. E-commerce platforms have expanded access, while veterinary recommendations play a key role in adoption. As pets live longer, the demand for supplements to support aging-related needs continues to rise.