Luxury brands are revolutionizing their strategies to captivate Gen Z and Millennial consumers in 2025. These generations prioritize authenticity, sustainability, and digital engagement, prompting luxury brands to embrace innovative approaches. Major fashion houses now leverage social media platforms and augmented reality to create immersive shopping experiences, while implementing transparent supply chains and sustainable practices. Brands like Gucci and Louis Vuitton have introduced limited-edition digital collectibles and NFTs, merging traditional luxury with digital ownership.
How Luxury Brands Adapt to Gen Z and Millennial Preferences in 2025?