Franchise Development Vs. Franchise Consultant

Franchise Development refers to the process of establishing a franchise system, including the creation of the brand, development of the operational and support systems, and the recruitment of franchisees.

On the other hand, a Franchise Consultant advises and assists individuals or companies looking to start or grow a franchise system. A Franchise Consultant typically helps clients with market research, franchise structure and development, franchise marketing and sales, and ongoing support to franchisees.

Franchise Development and franchise consultants, however, are two distinct but related components of the franchise industry. Understanding the differences between the two can help entrepreneurs make informed decisions about the best path for their business.

Franchise Development: Franchise development refers to creating and launching a franchise business. This process involves creating a business plan, establishing the brand, creating a marketing strategy, and establishing operational procedures and guidelines. Franchise development also involves creating franchise agreements and establishing ongoing support and training programs for franchisees.

Franchise Consultants: Franchise consultants specialize in helping businesses launch and grow their franchise programs. They work with entrepreneurs to assess the viability of their business model as a franchise, create a franchise development plan, and provide guidance on the legal and operational aspects.

Franchise consultants can help businesses develop franchise agreements, marketing and sales strategies, and ongoing franchisee support and training programs from some of the well-known franchise consulting companies.

Whether working with a franchise consultant or handling franchise development in-house, entrepreneurs should clearly understand their goals and the steps involved in creating a successful franchise business.

Franchise consultants and franchise development play different but complementary roles in the franchise business process.

Franchise Development involves the following steps:

1. Assessment of the business model to determine its viability as a franchise Franchise development helps assess the business model by systematically evaluating its potential as a franchise system. This process typically involves a review of the business operations, financial performance, market potential, and the franchisor’s ability to support franchisees.
It also provides a platform for identifying any weaknesses in the business model and addressing them, such as insufficient brand recognition or a lack of a scalable operating system. By undergoing franchise development, franchisors can ensure that their franchise system is well-positioned for success and growth and meets the criteria for successful franchising.

2. Development of a comprehensive business plan that includes operational procedures, marketing strategies, and financial projections. Franchise development involves creating a plan to expand a business through franchising, which involves granting franchisees the right to use a company’s trademarks, systems, and products. A comprehensive business plan for franchise development helps in several ways:

● Defining the target market: A franchise business plan helps to identify and define the target market, which is crucial for successful franchise expansion.

● Establishing clear goals: A business plan provides a clear outline of the goals and objectives of the franchise, which helps to ensure that all parties involved are aligned and working towards a common goal.

● Establishing brand identity: A franchise business plan helps to establish a consistent brand identity and provides a framework for maintaining brand standards across all franchise locations.

● Providing structure and support: The plan provides a structure for the franchisee to follow and establishes the support that the franchisor will provide to franchisees, including training, marketing,

Franchise Consultants, on the other hand, typically provide the following services:

1. Assessment of the business model to determine its viability as a franchise. Franchise consultants typically provide ongoing support in a business by helping franchisees with various aspects of their operations, such as marketing, training, product sourcing, and financial management.

They also act as a liaison between the franchisee and the franchisor, communicating information and providing guidance on company policies and procedures. Franchise consultants may also provide ongoing training and development opportunities, as well as offer solutions to challenges and opportunities for growth. Their role is to ensure that the franchisee is able to run a successful and profitable business in accordance with the franchisor’s guidelines and standards.

2. Assistance in the development of a comprehensive business plan and franchise agreement. Franchise consultants help develop a comprehensive business plan and franchise agreement by providing expertise and guidance in market research, financial forecasting, franchise structure and model development, franchise sales and marketing, franchise operations, and legal compliance.

They work with the franchisor to understand their goals and objectives and then use this information to create a customized business plan and franchise agreement that meets the needs of both the franchisor and the franchisees.

Also, franchise consultants can help negotiate the franchise agreement’s terms, ensuring that both parties understand their obligations and responsibilities. Through their experience and knowledge of the franchising industry, franchise consultants play a critical role in the success of a franchised business.

3. Guidance on the legal and operational aspects, including developing franchise agreements, disclosure documents, and franchise operations manuals.Franchise consultants provide guidance on the legal and operational aspects of franchising by working closely with franchisors to understand the requirements and regulations specific to their industry and location.

They use their expertise and knowledge of franchise law to ensure that the franchise agreement and all related legal documents comply with relevant regulations and standards.

Additionally, franchise consultants help franchisors understand and navigate the operational aspects of the business, such as franchisee training and support, franchisee relations, franchise operations manuals, and ongoing franchise compliance. They work with the franchisor to develop best practices for franchise operations and support franchisees as needed.


Franchise development involves the creation of the franchise business, while franchise consultants provide support and guidance to help businesses successfully launch and grow their franchise programs. Both are critical components of the franchise business process and work together to help entrepreneurs build a successful franchise system.

Franchise Development Vs. Franchise Consultant