Often called a boutique airline, Bangkok Airways LAS Terminal has established itself in the world of aviation by providing a first-rate, customized flying experience. Known for providing excellent service, particularly in Southeast Asia, the airline distinguishes itself by fusing aspects of convenience and luxury. Its activities in the US, particularly Las Vegas, follow this boutique strategy. Although Bangkok Airways does not run a dedicated terminal at Harry Reid International Airport (LAS), it does provide a number of services that are representative of its basic values of efficiency, comfort, and passenger satisfaction.